What is Subscriber Equity Management?
Subscriber Equity Management is a holistic set of solutions and services designed to help OEM's, Mobile Operators, and Content Developers maximize subscriber lifetime revenue. SEM delivers new app distribution services and innovative monetization channels for value added services to increase revenue and grow market share..
Understanding Subscriber Equity
Any company's biggest asset is its customer base. Many companies are shifting from a product centric marketing approach to a customer centric approach that increases customer retention, affinity to company brand and the utility of the value delivered. These aspects are drivers in expressing customer equity, which can utilized to calculate future revenues from the customer base. A company with higher customer equity is generally more profitable, more competitive, and has better market position.
Pixatel has applied this concept to the mobile space and unified value equity, brand equity, and retention equity to provide a practical framework for building powerful subscriber centric solutions that not only generate revenue but also increase customer equity.
Why Subscriber Equity Matters
In competitive environments, like mobile devices, where there is a relatively low bar for switching between providers, it is imperative that companies have control of the customer. This control is only possible by continuing to add value to the customer and understanding the trends and drivers which are most important for influencing buying behaviors.
Tnderstanding and cultivating subscriber equity is more important today than ever. The wireless industry has always been highly competitive and with the entry of Internet players that pride themselves on understanding their customers, OEMs, Mobile Operators and Content Developers must also adopt strategies that enable them to be more customer centric.
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