White label custom application stores enable Operators, OEMs, and Corporations to curate and deliver targeted apps to users

San Mateo, CA – April 30, 2012, Pixatel Systems, the leader in Subscriber Equity Management (SEM), today announced general availability of mBazaar, a managed custom application store platform. Pixatel launched mBazaar to address the compelling need of mobile operators, OEMs, and Brands for a managed service offering that facilitates delivery of a curated set of targeted applications.

mBazaar is an integral part of Pixatel’s SEM offerings that enable device manufacturers and OEMs to monetize smartphones and tablets by offering innovative value-added services.  mBazaar Appstore is shipped with Pixatel’s Android Productivity Suite to facilitate over the air updates of pre-installed applications and delivery of new applications to mobile devices.  mBazaar is also available under separate license to OEMs, Brands, and Operators who wish to launch a customized and branded appstore with their own content.

“We are seeing a tremendous amount of demand for customized appstores across the world,” said Pixatel CEO Prabhjot Singh. “In addition to interest from traditional OEMs and mobile operators, there is increased interest from corporations who need to operate managed app markets to securely deliver enterprise applications to their employees or customers located across different geographies. We are pleased to offer a flexible and secure appstore infrastructure to fulfill the critical corporate appstore requirement.”

“We are excited to have Pixatel’s funBazaar shipped on our tablet devices. Building a robust application ecosystem that provides business upside is a key strategic driver for Go Tech and we are always looking for new ways to bring rich, engaging, appropriate content to our users,” said Gaurav Khanna, Managing Director at Go Technology, manufacturer of the funTab line of tablets. “funBazaar gives us the ability to deliver on our goals, deploy updates to Pixatel’s Productivity Suite, and provide innovative new applications to our users.”

mBazaar combines a lightweight device client with telco grade server infrastructure, making it a leading appstore choice for device manufactures, mobile operators, and corporations.  Pixatel has also released a whitepaper titled “The Future of Appstores: Fostering Brand Value with mBazaar .” The white paper is primarily focused on business owners who are considering launching a custom managed appstore for their organization.  The whitepaper discusses the key drivers for mobile appstore adoption, analyzes current market trends, and forecasts future market direction.

About Pixatel Systems Inc.
Pixatel Systems is the leading provider of Subscriber Equity Management (SEM) solutions. Pixatel helps the world’s leading OEM’s and mobile operators deliver innovative value added services and content to mobile devices while creating new monetization channels to increase revenue and grow market share.

CONTACT:  John Murray, Marketing Manager, Pixatel Systems, +1-415-680-3170, or john@pixatel.com