Pixatel announces partnership with ADVAN, an innovative market leader in Indonesia, to pre-install best of breed mobile applications across ADVAN Android devices.

San Mateo, CA and Jakarta, Indonesia – September 20, 2012, Pixatel Systems, the global leader in Subscriber Equity Management (SEM), and ADVAN Digital, a leading Indonesian consumer brand, today announced a partnership to preload Pixatel’s Android Productivity Suite across ADVAN’s line of Android based mobile devices.

Pixatel partners with leading device manufacturers, mobile operators, and retailers to distribute its Productivity Suite on consumer Android devices, including smart phones, tablets, and set top boxes. The Android Productivity Suite consists of a custom application store featuring best of breed applications designed to enhance user experience in gaming, education, entertainment, productivity and social media. Pixatel leverages proprietary technology to enable a unique monetization channel that has previously been untapped by its channel partners.

“ADVAN is recognized as a leading brand across consumer segments and Pixatel is pleased to partner to help fulfill their strategy to deliver value added applications to end users.” said Sunil Chhugani, VP of Business Development at Pixatel. “Pixatel’s Productivity Suite will complement ADVAN Android devices and deliver a comprehensive set of best of breed applications with a consistent user experience to enhance the value of Android devices.”

“We are excited to take advantage of Pixatel’s software stack to deliver a core set of applications that are needed by all our end users while enabling ADVAN to generate a new revenue stream,” said Rudi Tirta, President of ADVAN Digital.  “Pre-installing the Productivity Suite across our devices creates the additional value we seek to provide our users and it symbolizes ADVAN’s relentless focus on the consumer. Pixatel’s customized App Store provides our customers with access to even more engaging applications over the life of the device.”

In the last quarter, Pixatel has invested substantially to expand its presence across South Asia, South East Asia and Latin America markets.  Pixatel works closely with channel partners to determine the application mix that is suitable for their target audience and creates the appropriate set of applications for each market segment.  Pixatel also offers its distribution partners solutions and services to enable a strong platform strategy, create product differentiation, and maximize value for end-users.

About Pixatel Systems Inc.
Pixatel Systems is the leading global provider of Subscriber Equity Management (SEM) solutions. Pixatel enables the world’s leading device manufacturers, mobile operators, and corporations to deliver innovative value-added services and content to mobile devices while creating new monetization channels to increase revenue and grow market share.  Pixatel democratizes application delivery by providing software, services, and platforms that enable everyone to maximize the power of next generation mobile devices.  With a focus on the emerging world, Pixatel’s services portfolio offers end-to-end mobile solutions across education, commerce, gaming and productivity.

About ADVAN:
ADVAN was established in Indonesia in November 2007, commencing from the Indocomtech fair in Jakarta.  ADVAN’s caters to the Smart Customer who prioritizes value for money. As a result, ADVAN products are suitable for all groups; students, professionals and computer enthusiasts who value the importance of performance, package features and reasonable price.  For more information, please visit http://www.advandigital.com

CONTACT:  John Murray, Marketing Manager, Pixatel Systems, +1-415-680-3170, or john@pixatel.com