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Mobile Industry Veterans Join Pixatel to Accelerate App Democratization

Pixatel grows executive team with Qualcomm and Datawind additions; accelerates worldwide distribution of Subscriber Equity Solutions

San Mateo, CA – April 12, 2012,Pixatel Systems, the leader in Subscriber Equity Management, (SEM) today announced the addition of senior software executives to its leadership team. Pixatel helps OEMs and mobile operators create new revenue streams by leveraging existing assets while creating new value for consumers.

Recognizing the paradigm shift from desktop computing to mobile devices, Pixatel is focused on ensuring everyone has access to best of breed applications. Pixatel’s flagship product line consists of its Android Productivity Suite, which delivers engaging content across learning, gaming, and productivity verticals. As part of its SEM solution portfolio, Pixatel also offers mBazaar custom managed app store and Exclaim mobile apps gift card platform. Pixatel has added significant muscle to its leadership team to ensure accelerated world-wide delivery of quality applications.

“I am pleased to welcome Harjinder Singh as Head of Asia Operations and Sunil Chhugani as Vice President of Business Development,” said Prabhjot Singh, President and CEO of Pixatel Systems. “They both bring extensive expertise in working with OEMs, mobile operators, and content partners across the world. Their addition to the Pixatel team will substantially increase our growth in all geographies, better enabling us to deliver on our mission of democratization of applications.”

About the Executive Team

Prabhjot Singh – CEO

A seasoned executive, Prabhjot brings extensive, sales, marketing and executive management experience to Pixatel. Prabhjot was an early employee at Wily Technology and served in a number of key customer facing consulting and marketing roles to help grow the business, leading to acquisition by CA Technologies. Prabhjot took over all marketing functions shortly after the CA acquisition and helped execute the go-to-market strategy that grew the Application Performance Management business over three hundred percent in four years. Prior to Wily, Prabhjot held management and engineering positions at Citigroup and Indus River Networks.

Dr. Jasmit Singh – CTO

Jasmit brings broad development and customer services experience. Prior to Pixatel, Jasmit spent the last 15 years at Qualcomm Engineering architecting a number of different products including the BREW application delivery infrastructure as well as managing engineering teams. The BREW Delivery System (BDS) supports 65+ Operators, 45+ OEMs, 6500+ Content Providers with more than 2.5 billion application downloads to date. Jasmit lead Qualcomm’s Internet Services Professional Services organization and has worked on designing integration solutions for just about every major Mobile Operator in the world. Jasmit holds a PhD in Decision Sciences and Engineering Systems from Rensselaer Polytechnic Institute.

Sunil Chhugani – VP Business Development

Sunil joins Pixatel as Vice President of Business Development and will be responsible for developing corporate relationships with OEMs, ODMs, and Operators as well as leading new initiatives focused on developing Pixatel’s content partner ecosystem. Prior to joining Pixatel, Sunil spent the last 15 years at Qualcomm across a number of roles spanning Engineering, Commercialization of New Offerings, Business Development, Marketing, and Product Management. His experience spans 20 years in wireless industry and possesses an in-depth understanding of the mobile ecosystem.

Harjinder Singh – CEO Asia

Harjinder joins Pixatel as Head of Asia Operations, with responsibility for Asia Sales targets, Customer relationships and Partner management. Harjinder brings over 20 years of experience in the mobile and wireless industry spanning various sales and business development management roles. Harjinder has extensive relationships with Operators and OEMs across Asia. Most recently, Harjinder was CEO Asia of Datawind, the makers of Aakash, the world’s cheapest tablet. He also serves as Punjab, HP, & Chandigarh Chairman of India’s Electronics & Software Export Promotion Council and is a Senior Advisor to Zamil New Delhi Infrastructure Pvt. Ltd.

About Pixatel Systems Inc.
Pixatel Systems is the leading provider of Subscriber Equity Management (SEM) solutions. Pixatel helps the world’s leading OEM’s and mobile operators deliver innovative value added services and content to mobile devices while creating new monetization channels to increase revenue and grow market share.

CONTACT:  John Murray, Marketing Manager, Pixatel Systems, +1-415-680-3170, or