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Sendtel Launches ‘Sendtel Apps Market’ Using Pixatel’s Android Productivity Suite

Pixatel announces partnership with Sendtel, an innovative Latin America OEM, to pre-install best of breed mobile applications across Sendtel’s line of Android devices.

San Mateo, CA and Miami, FL – September 12, 2012, Pixatel Systems, the leader in Subscriber Equity Management (SEM), and Sendtel, a leading Miami-based consumer brand and maker of innovative mobile devices, announced a partnership to preload Pixatel’s Android Productivity Suite on Sendtel’s Android-based mobile devices, starting with the new WISE model of smart phones.

Pixatel partners with leading device manufacturers, mobile operators, and retailers to distribute its Productivity Suite on consumer Android devices, including smart phones, tablets, and set-top boxes. The Android Productivity Suite consists of a custom application store featuring best of breed applications designed to enhance user experience in gaming, education, entertainment, productivity and social media.

“Pixatel is thrilled to partner with Sendtel to distribute our Android Productivity Suite.  Sendtel has a deep understanding of consumer needs in the LATAM region and we’re pleased that they chose our applications and services to complement their devices” said Sunil Chhugani, Vice President of Business Development at Pixatel. “Pixatel’s Productivity Suite enables users to derive the most value from their Android devices by providing popular games, enabling them to stay current with up-to-the-minute news, sports and entertainment, as well as offering the ability to download thousands of books for free.”

“At Sendtel we’re always looking for ways to enhance our users’ experience. The suite of applications offered by Pixatel with its user-friendly UI caters to customers of all ages across the LATAM region and offers us a key differentiator for our Android-based devices,” said Robin Schall-Emden, Director of Business Development at Sendtel.

About Pixatel Systems Inc.
Pixatel Systems is the leading global provider of Subscriber Equity Management (SEM) solutions. Pixatel enables the world’s leading device manufacturers, mobile operators, and corporations to deliver innovative value-added services and content to mobile devices while creating new monetization channels to increase revenue and grow market share.  Pixatel democratizes application delivery by providing software, services, and platforms that enable everyone to maximize the power of next generation mobile devices.  With a focus on the emerging world, Pixatel’s services portfolio offers end-to-end mobile solutions across education, commerce, gaming and productivity.

About Sendtel:
Sendtel was born as a consumer brand in 2009 to provide hardware solutions for both mobile and fixed-line networks. We are driven to provide advanced technology and integral solutions through evolution, development and innovation in order to satisfy the needs of service providers and consumers in the LATAM market.

Apart from cell phones, Sendtel develops and commercializes terminal solutions for land and mobile data networks, such as DSL modems and routers, and 3G and 4G modems. For more information, please visit 
CONTACT:  John Murray, Marketing Manager, Pixatel Systems, +1-415-680-3170, or

Robin Schall-Emden, Director of Business Development, Sendtel, +1-305-503-3045, or